Bachelor of Arts in Business Administration
Learn the skills you need to succeed in today’s fast-paced business environment. Our business degree programs can potentially help you gain a well-rounded business education that can enhance your career opportunities.
Offered with Concentrations in:
- Management
- Human Resources Management
- International Business
- Marketing
- Finance
Program Description
Keiser University’s Bachelor of Arts degree in Business Administration prepares students for a career in business. Students are offered a well-rounded business education with management, marketing, finance, accounting, statistics and law courses.
In addition, students select one of five concentrations: Management, Human Resource Management, International Business, Marketing, or Finance. These concentrations allow students to specialize in a business discipline and enhance their career opportunities within that field.
Program Objectives
The following objectives are designed to meet Keiser University’s mission and its objectives.
- To develop students’ abilities to understand business concepts, terms and theories
- To prepare students for jobs in the fields of management, marketing, human resources international business and finance
- To assist students in becoming more proficient in analysis, decision making and management
- To develop students’ understanding of international business and the effects of globalization
Prerequisite for Major Courses:
None.
Program Outline
To receive a Bachelor of Arts degree in Business Administration, students must earn 123.0 credit hours. Program requirements are as follows.
| LOWER DIVISION BUSINESS ADMINISTRATION MAJOR COURSES (24 credit hours) |
Accounting Principles I |
3.0 credit hours |
Accounting Principles II |
3.0 credit hours |
Business Law |
3.0 credit hours |
Financial Management |
3.0 credit hours |
Entrepreneurship |
3.0 credit hours |
Principles of Management |
3.0 credit hours |
Human Resources Management |
3.0 credit hours |
Introduction to Marketing |
3.0 credit hours |
Lower Division General Education Courses (36.0 credit hours) (pdf file)
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NOTE: All lower division major and general education courses must be successfully completed before upper division courses are undertaken.
| Upper Division Business Administration Major Courses (33.0 credit hours) |
Managerial Accounting |
3.0 credit hours |
Legal and Ethical Environments of Business |
3.0 credit hours |
Principles of Managerial Finance |
3.0 credit hours |
Industrial Psychology |
3.0 credit hours |
Introduction to Management and Organizational Behavior |
3.0 credit hours |
Project Management |
3.0 credit hours |
International Business |
3.0 credit hours |
Integrated Studies Capstone Course |
3.0 credit hours |
Quantitative Approach to Business Decisions |
3.0 credit hours |
Money and Banking |
3.0 credit hours |
Leadership |
3.0 credit hours |
Upper Division Business Administration Major Courses
Management Concentration (18.0 credit hours) |
Workforce Diversity |
3.0 credit hours |
Operations Management |
3.0 credit hours |
Cross-Cultural Management |
3.0 credit hours |
Business Ethics |
3.0 credit hours |
Global Strategy and Policy |
3.0 credit hours |
Sales and Sales Management |
3.0 credit hours |
Upper Division Business Administration Major Courses
Human Resource Management Concentration (18.0 credit hours) |
Workforce Diversity |
3.0 credit hours |
Performance Evaluation |
3.0 credit hours |
Recruitment, Selection and Staffing |
3.0 credit hours |
Training and Development |
3.0 credit hours |
Labor Relations |
3.0 credit hours |
Management Law and Employee Relations |
3.0 credit hours |
Upper Division Business Administration Major Courses
International Business Concentration (18.0 credit hours) |
International Finance |
3.0 credit hours |
International Competitiveness |
3.0 credit hours |
International Negotiations and Transactions |
3.0 credit hours |
Cultural Environment of International Business |
3.0 credit hours |
International Entrepreneurship |
3.0 credit hours |
Global Strategy and Policy |
3.0 credit hours |
Upper Division Business Administration Major Courses
Marketing Concentration (18.0 credit hours) |
Advertising/Promotion Management |
3.0 credit hours |
Sales and Sales Management |
3.0 credit hours |
Consumer Behavior |
3.0 credit hours |
E-Marketing |
3.0 credit hours |
Marketing Strategy |
3.0 credit hours |
Service Marketing |
3.0 credit hours |
| Upper Division Business Administration Major Courses Finance Concentration (18.0 credit hours) |
Financial Decision-Making and Planning |
3.0 credit hours |
Commercial Bank Management |
3.0 credit hours |
Cases Studies in Finance |
3.0 credit hours |
Financial Policy and Strategy |
3.0 credit hours |
Investment |
3.0 credit hours |
International Finance |
3.0 credit hours |
| Upper Division General Education Courses (12.0 credit hours) |
Management Information Systems |
3.0 credit hours |
Professional Writing |
3.0 credit hours |
Research Writing |
3.0 credit hours |
Intermediate Statisticals |
3.0 credit hours |
Testimonials Accreditation "Did you know?"
Mission Statement & Philosophy Letter from the Chancellor
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