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Marketing, MBA (Mandarin) *

Keiser University

This program is available in the following Florida campuses:

Accredited by Accreditation Council for Business Schools and Programs (ACBSP)

Program Description

Keiser University’s Master of Business Administration offers an intensive graduate program that educates students in theories and practices of the modern business world.  The MBA program fosters independent learning and enables students to contribute intellectually to the business profession. Students have the option of a Professional MBA or to extend the core MBA program by taking credits in one of five advanced areas of study:  Accounting, Health Services Administration, International Business, Management, or Marketing.  In addition, all MBA students complete general coursework in valuable areas such as accounting, finance, management, marketing, operations and strategy.  Graduates critically analyze and solve business problems through strong analysis of data and integration of a wide range of business acumen.

All courses are taught in Mandarin.

Program Objectives

  • Evaluate an organization based on the functional areas of business
  • Evaluate the ethical and legal responsibilities of organizations
  • Apply selected business research methods using data analysis to enhance business decisions
  • Demonstrate professional communication skills in writing through organizing, thinking critically, and communicating ideas and information in documents and presentations
  • Demonstrate advanced knowledge and skills based on the student’s concentration to critically analyze and solve problems in real-world environments

Program Outline

Keiser University’s Master of Business Administration offers an intensive graduate program that educates students in theories and practices of the modern business world.  The MBA program fosters independent learning and enables students to contribute intellectually to the business profession. Students have the option of a Professional MBA or to extend the core MBA program by taking credits in one of five advanced areas of study:  Accounting, Health Services Administration, International Business, Management, or Marketing.  In addition, all MBA students complete general coursework in valuable areas such as accounting, finance, management, marketing, operations and strategy.  Graduates critically analyze and solve business problems through strong analysis of data and integration of a wide range of business acumen.

Students may complete the Professional MBA with the core courses (30 credits) plus two approved elective courses (6 credits) from the advanced study areas, for a total of 36 graduate credit hours.  Students have the option to add 15 graduate credits to the 30 credit core in one of the five areas of advanced study offered.

Note: Courses in the MBA program are each eight-weeks in length, and students are scheduled for one or two courses concurrently.

To receive a Master of Business Administration degree, students must earn 36 to 45 graduate level credit hours. A minimum of at least 36 of the program hours must be completed through Keiser University.

Note: Courses in the MBA program are each eight-weeks in length.

To receive a Master of Business Administration degree, students must earn 36 to 45 graduate level credit hours. Thirty-six of the program hours must be completed through Keiser University. Program requirements are as follows:

Graduate Division Courses

Graduate Level Business Administration Advanced Study Area Courses Marketing (15.0 credit hours)
Advanced Consumer Behavior 3.0 credit hours
Marketing Research Methods 3.0 credit hours
Promotional Strategy 3.0 credit hours
International Marketing Management 3.0 credit hours
Emerging Issues in Marketing 3.0 credit hours

* ACBSP Accredited


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