Why Keiser

Bachelor of Arts in Business Administration

Concentrations in Management, Human Resources Management, International Business, Marketing, and Finance.

Program Description
Keiser University’s Bachelor of Arts degree in Business Administration prepares students for a career in business. Students are offered a well-rounded business education with management, marketing, finance, accounting, statistics and law courses.

In addition, students select one of five concentrations: Management, Human Resource Management, International Business, Marketing, or Finance. These concentrations allow students to specialize in a business discipline and enhance their career opportunities within that field.

Program Objectives
The following objectives are designed to meet Keiser University’s mission and its objectives.

    To develop students’ abilities to understand business concepts, terms and theories
    To prepare students for jobs in the fields of management, marketing, human resources and international business
    To assist students in becoming more proficient in analysis, decision making and management
    To develop students’ understanding of international business and the effects of globalization

Prerequisite for Major Courses:
None.

Program Outline
To receive a Bachelor of Arts degree in Business Administration, students must earn 123.0 credit hours. Program requirements are as follows.

LOWER DIVISION BUSINESS ADMINISTRATION MAJOR COURSES (24 credit hours)

Accounting Principles I

3.0 credit hours

Accounting Principles II

3.0 credit hours

Business Law

3.0 credit hours

Financial Management

3.0 credit hours

Entrepreneurship

3.0 credit hours

Principles of Management

3.0 credit hours

Human Resources Management

3.0 credit hours

Introduction to Marketing

3.0 credit hours

Lower Division General Education Courses (36.0 credit hours) (pdf file)
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NOTE: All lower division major and general education courses must be successfully completed before upper division courses are undertaken.

Upper Division Business Administration Major Courses (27.0 credit hours)

Managerial Accounting

3.0 credit hours

Legal and Ethical Environments of Business

3.0 credit hours

Principles of Managerial Finance

3.0 credit hours

Industrial Psychology

3.0 credit hours

Introduction to Management and Organizational Behavior

3.0 credit hours

Project Management

3.0 credit hours

International Business

3.0 credit hours

Integrated Studies Capstone Course

3.0 credit hours

Quantitative Approach to Business Decisions

3.0 credit hours
Upper Division Business Administration Major Courses
Management Concentration (18.0 credit hours)

Workforce Diversity

3.0 credit hours

Operations Management

3.0 credit hours

Cross-Cultural Management

3.0 credit hours

Business Ethics

3.0 credit hours

Global Strategy and Policy

3.0 credit hours

Sales and Sales Management

3.0 credit hours
Upper Division Business Administration Major Courses
Human Resource Management Concentration (18.0 credit hours)

Workforce Diversity

3.0 credit hours

Performance Evaluation

3.0 credit hours

Recruitment, Selection and Staffing

3.0 credit hours

Training and Development

3.0 credit hours

Labor Relations

3.0 credit hours

Management Law and Employee Relations

3.0 credit hours
Upper Division Business Administration Major Courses
International Business Concentration (18.0 credit hours)

International Finance

3.0 credit hours

International Competitiveness

3.0 credit hours

International Negotiations and Transactions

3.0 credit hours

Cultural Environment of International Business

3.0 credit hours

International Entrepreneurship

3.0 credit hours

Global Strategy and Policy

3.0 credit hours
Upper Division Business Administration Major Courses
Marketing Concentration (18.0 credit hours)

Advertising/Promotion Management

3.0 credit hours

Sales and Sales Management

3.0 credit hours

Consumer Behavior

3.0 credit hours

E-Marketing

3.0 credit hours

Marketing Strategy

3.0 credit hours

Service Marketing

3.0 credit hours
Upper Division Business Administration Major Courses Finance Concentration

Financial Decision-Making and Planning

3.0 credit hours

Commercial Bank Management

3.0 credit hours

Cases Studies in Finance

3.0 credit hours

Financial Policy and Strategy

3.0 credit hours

Investment

3.0 credit hours

International Finance

3.0 credit hours
Upper Division General Education Courses (18.0 credit hours)

Management Information Systems

3.0 credit hours

Organization and Technology of Information Systems

3.0 credit hours

Money and Banking

3.0 credit hours

Writing for Managers

3.0 credit hours

Critical Thinking

3.0 credit hours

Research and Statistical Analysis

3.0 credit hours

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