Bachelor of Science in Sport Management
Concentration in Golf

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Program Description
Keiser University’s Bachelor of Science in Sport Management is designed to provide students with the knowledge and skills required for a career in the sport industry. The sport industry is one of the largest segments of the economy, and opportunities for careers exist in international, professional, amateur, and collegiate sport, as well as in tourism, recreation, and private sport enterprise. The Keiser curriculum focuses on the business aspects of the sport industry, including marketing, management, law, ethics, economics, and finance. The program is offered as a 120-credit program and a 60-credit degree completion program. The 120-credit program features two tracks: an internship-based track with a concentration in Sales, Media, and Technology and a course-based track with three concentrations in Golf, Psychology, and Sports Medicine and Fitness Technology. The degree completion program features concentrations in Golf, Psychology, and Sports Medicine and Fitness Technology. Students enrolling in the degree completion program must have an approved Associate’s degree.

The Port St. Lucie College of Golf offers the degree completion and the course-based track via web-based instructional delivery.  The Sarasota branch campus offers the internship-based track via hybrid instructional delivery.

Program Objectives
Upon completion of this program, students are able to:

• Integrate knowledge from sports management and business administration
• Apply business procedures to sports management
• Effectively market various types of sports and sport development programs
• Understand the principles of organizational behavior as they relate to sport management and staffing
• Understand the legal ramifications of managing a sports facility as they relate to both business law and human resource management
• Analyze the role of ethics in sport management
• Apply the principles of finance, accounting, and economics to the sport industry

Students enrolled in the Sales, Media, and Technology Concentration are able to:

• Integrate knowledge from the fields of sales, media and technology with sport management

Students enrolled in the Golf Concentration are able to:

• Integrate knowledge from the golf industry with sport management

Students enrolled in the Sports Medicine and Fitness Technology Concentration are able to:

• Integrate knowledge from Sports Medicine and Fitness Technology with sport management  

Students enrolled in the Psychology Concentration are able to:

•   Integrate knowledge from the field of psychology with sport management

Prerequisite for Major Courses:

• Successful completion of lower division SPM courses

Program Outline
To receive a Bachelor of Science Degree in Sport Management, students must earn a total of 120.0 credit hours. Students may choose from one of the following options:

Track 1 Internship – Students must earn a total of 120.0 credit hours. Program requirements are listed below.

Track 2 Course-Based – Students must earn a total of 120.0 credit hours. Program requirements are listed below.

Degree Completion - Students must have an associate degree in golf, physical education, fitness, sports, recreation or a related field from an accredited institution and earn 60.0 upper division credit hours for a total of 120.0 credit hours. Program requirements are listed below

UPPER DIVISION SPORTS MANAGEMENT COURSES - Track 1 - Internship (33.0 credit hours)
Accounting for Managers and Investors	3.0 credit hours
Sport in American Life	3.0 credit hours
Governance and Policy in Sport Organizations	3.0 credit hours
Risk Management	3.0 credit hours
Venue and Event Management	3.0 credit hours
Ethical Issues in Sport Management	3.0 credit hours
Strategic Sport Marketing and Sponsorship	3.0 credit hours
Sport Economics	3.0 credit hours
Sport Finance	3.0 credit hours
Sport Management Internship III	3.0 credit hours
Sport Management Internship IV	3.0 credit hours

UPPER DIVISION SPORTS MANAGEMENT COURSES - Track 2 - Course-Based (33.0 credit hours)
Accounting for Managers and Investors	3.0 credit hours
Sport in American Life	3.0 credit hours
Governance and Policy in Sport Organizations	3.0 credit hours
Risk Management	3.0 credit hours
Venue and Event Management	3.0 credit hours
Ethical Issues in Sport Management	3.0 credit hours
Strategic Sport Marketing and Sponsorship	3.0 credit hours
Sport Economics	3.0 credit hours
Sport Finance	3.0 credit hours
Sport Management for Sport Organizations	3.0 credit hours
Sport Psychology	3.0 credit hours

SALES, MEDIA, AND TECHONOLOGY CONCENTRATION (for students enrolled in Track I) (18.0 credit hours)
Sport Consumer Behavior	3.0 credit hours
Selling in Sport Management	3.0 credit hours
Advanced Selling and Sales Management	3.0 credit hours
Sport Journalism	3.0 credit hours
Sport Broadcasting	3.0 credit hours
Managing Social Media in Sport Business	3.0 credit hours

Golf Concentration (for students enrolled in track 2) (18.0 credit hours)
Golfer Development Programs	3.0 credit hours
Principles and Science of Coaching	3.0 credit hours
Marketing in Golf	3.0 credit hours
Technology in Sports Coaching	3.0 credit hours
Human Resources Mgmt. for the Golf Professional	3.0 credit hours
Sports Administration and Law for the Golf Professional	3.0 credit hours
Sports medicine and Fitness Technology Concentration (for students enrolled in Track 2) (18.0 credit hours)
Exercise Leadership	3.0 credit hours
Applied Kinesiology	3.0 credit hours
Advanced Care & Prevention of Athletic Injuries	3.0 credit hours
Nutrition in Health & Science	3.0 credit hours
Substance Abuse	3.0 credit hours
Stress Management	3.0 credit hours
Psychology Concentration (for students enrolled in Track 2) (18.0 credit hours)
Health Psychology	3.0 credit hours
Addictive Behaviors	3.0 credit hours
Adolescent Psychology	3.0 credit hours
Psychology of Adult Development	3.0 credit hours
Psychology of Coaching and Team Building	3.0 credit hours
Stress Management	3.0 credit hours
Upper Division General Education Courses (9.0 credit hours)
Professional Writing	3.0 credit hours
Critical Thinking	3.0 credit hours
Workforce Diversity	3.0 credit hours

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