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Automotive Dealership Fundamentals, Certificate

Keiser University

This program is available in the following Florida campuses:

Flagship Residential Campus, Online Education

Program Description

Keiser University designed the Automotive Dealership Fundamentals Certificate program to provide aspiring automotive leaders with the skills necessary for success in management of today’s complex and changing automotive dealerships and distribution systems. This program offers theory and practical application focused on one of three specialized tracks: Fixed Operations Management, Variable Operations Management, and General Management. The curriculum teaches solid fundamentals for both the present and future of automotive retailing.  Learn the techniques to grow your competitive advantage from those who set the standards in automotive excellence.

Program Mission

The Mission of the Automotive Dealership Fundamentals Program is to provide a quality overall education experience, which provides students with the skills necessary for success in employment, management, or ownership of today’s complex and changing automotive and vehicle retail distribution systems.

Program Objectives

The overall objective of the program is to provide students with the highest level of educational value, in order to develop the tools necessary for success in today’s automotive dealerships and vehicle distribution retail environment. The program goals are:

  • Comprehend and apply current concepts of automotive dealership and vehicle retail management operations
  • Comprehend, discuss, and apply regulatory and ethical practices
  • Enhance research, communication, and presentation skills using professional literature
  • Improve written and verbal competencies, as well as analytical skills
  • Demonstrate the integration of knowledge and professional skills in specific areas of this certificate

Prerequisites for Major Courses

None

Program Outline

To receive a Certificate in Automotive Dealership Fundamentals from Keiser University, the student must complete 15 credit hours. Courses in the Automotive Dealership Fundamentals Certificate program are four weeks in length and conducted online. The expectation is students will take one or two courses each term and finish in five months or less.  In addition to the online courses, there is a 2-3-day residency (depending on the track) on the Keiser University Flagship Campus in West Palm Beach, FL. Student may request a review to see if MAN courses from an accredited university may transfer.

Upper Division Courses

All students in the certificate program complete the Upper Division Business Core Courses (9.0 credit hours)
Introduction to Management/Org Behavior 3.0 credit hours
Operations Management 3.0 credit hours
Capstone: Exercising Leadership in Automotive Retail Distribution 3.0 credit hours

Students must also choose a specific track to complete additional credit hours:

Fixed Operations Track (6.0 credit hours)
Customer and Employee Retention Strategies 3.0 credit hours
Service and Parts Functions of Automotive Distribution Systems 3.0 credit hours
Variable Operations Track (6.0 credit hours) Choice of 2
Customer and Employee Retention Strategies 3.0 credit hours
Sales Functions of Automotive Distribution Systems 3.0 credit hours
Automotive Dealership Sales Strategies and Tactics 3.0 credit hours
General Management Track (6.0 credit hours) Choice of 2
Customer and Employee Retention Strategies 3.0 credit hours
Automotive Dealership Sales Strategies and Tactics 3.0 credit hours
Automotive Financial Analysis and Business Forecasting Techniques 3.0 credit hours