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Business Administration: Automotive Dealership Management, BA *

Keiser University

This program is available in the following Florida campuses:

Flagship Residential Campus, Online Education: Convenient, Flexible Path to Your Educational Goals

Accredited by Accreditation Council for Business Schools and Programs (ACBSP)

Program Mission

Keiser University’s Bachelor’s of Arts in Automotive Dealership Management mission is to provide the student with the highest level of educational value in order to provide the necessary tools for success in today’s automotive dealership and vehicle retailing environment.

Program Description

Keiser University’s Bachelor of Arts in Business Administration: Automotive Dealership Management program prepares students with the skills needed to become future industry leaders. The curriculum examines various environmental factors influencing the automotive industry such as technological progress, consumer expectations, government regulation, and personal mobility. Students will be exposed to the unique challenges facing todays automotive and vehicle retail distribution systems and graduates will be equipped with the knowledge, skills, and techniques to thrive in this new environment.

Program Objectives

The overall objective of the program is to provide the student with the highest level of educational value in order to provide the tools necessary for success in today’s automotive dealership and vehicle retailing environment. Upon completion of this program students are able to:

  • Develop customer retention strategies
  • Understand the advantages and disadvantages of disruptors and new technologies
  • Acquire and retain a highly skilled, diverse, and motivated workforce
  • Calculate and analyze financial ratios and key performance indicators
  • Understand profitable, customer-centric, and ethical dealership practices
  • Understand the important functions of automotive retail profit centers
  • Understand the intent and regulatory structure of the automotive retail industry

Prerequisites for Major Courses

None.

Program Outline

To receive a Bachelor of Arts degree in Business Administration: Automotive Dealership Management, students must earn 124.0 credit hours. Program requirements are as follows:

Lower Division Courses

Lower Division Business Major Requirements (7.0 credit hours)
Automotive Retail Overview 3.0 credit hours
Customer and Employee Retention Strategies 3.0 credit hours
Practicum I 1.0 credit hour
Lower Division Business Core Courses (24.0 credit hours)
Accounting Principles I 3.0 credit hours
Accounting Principles II 3.0 credit hours
Business Law 3.0 credit hours
Financial Management 3.0 credit hours
Entrepreneurship 3.0 credit hours
Principles of Management 3.0 credit hours
Human Resources Management 3.0 credit hours
Introduction to Marketing 3.0 credit hours
Behavioral/Social Science (9.0 credit hours)
American History Since 1876 3.0 credit hours
Political Science 3.0 credit hours
* Introduction to Psychology 3.0 credit hours
* Sociology 3.0 credit hours
Critical Thinking 3.0 credit hours
Communications (3.0 credit hours)
Speech Communications 3.0 credit hours
Computers (3.0 credit hours)
Introduction to Computers 3.0 credit hours
Economics (6.0 credit hours)
Microeconomics 3.0 credit hours
Macroeconomics 3.0 credit hours
English (6.0 credit hours)
* English Composition I 3.0 credit hours
* English Composition II 3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
* American Literature 3.0 credit hours
* English Literature 3.0 credit hours
Mathematics (9.0 credit hours)
College Algebra 3.0 credit hours
Statistics 3.0 credit hours
Intermediate Statistics 3.0 credit hours
Natural Science (6.0 credit hours)
General Biology 3.0 credit hours
Environmental Science 3.0 credit hours

* Must be completed with a grade of "C" or higher for Gordon Rule Credit.

Upper Division Courses

Upper Division Automotive Major Courses (21.0 credit hours)
Sales Functions of Automotive Retail Distribution Systems 3.0 credit hours
Service & Parts Functions of Automotive Retail Distribution Systems 3.0 credit hours
Automotive Dealership Sales Strategies & Tactics 3.0 credit hours
Automotive Retail Distribution Accounting 3.0 credit hours
Legal & Regulatory Issues 3.0 credit hours
Automotive Financial Analysis & Business Forecasting Techniques 3.0 credit hours
Capstone Course: Exercising Leadership in Automotive Retail Distribution 3.0 credit hours
Upper Division Business Core Courses (15.0 credit hours)
Introduction to Management & Organizational Behavior 3.0 credit hours
Introduction to Business Intelligence 3.0 credit hours
Project Management 3.0 credit hours
Operations Management 3.0 credit hours
Management Information Systems 3.0 credit hours
Upper Division Elective Courses (12.0 credit hours) - Select Track A or B
Track A - 3 Elective Courses in General Education or Business 9.0 credit hours
Track A - Practicum II 3.0 credit hours
Track B - Internship 12.0 credit hours

Note: All lower division major and general education courses should be successfully completed before upper division courses.

* ACBSP Accredited.