Keiser University’s Bachelor of Arts degree in Business Administration prepares students for a career in business. Students are offered a well-rounded business education with management, marketing, finance, accounting, statistics and law courses.
All courses are taught in Mandarin.
Program Objectives
The following objectives are designed to meet Keiser University’s mission and its goals:
Apply concepts of the functional areas of business, such as marketing, finance, accounting, and management.
Analyze the business environment and apply legal and ethical business practices, including diversity and inclusion.
Enhance proficiency in the use of technical and quantitative skills to make business decisions.
Enhance oral and written communication skills using research and presentation techniques
Demonstrate the integration of specific knowledge and business skills learned from a concentration.
Prerequisites for Major Courses
None.
Program Outline
To receive a Bachelor of Arts degree in Business Administration, students must earn 123.0 credit hours. Program requirements are as follows:
Lower Division Courses
Lower Division Business Administration Major Courses (24.0 credit hours)
Accounting Principles I
3.0 credit hours
Accounting Principles II
3.0 credit hours
Chinese Business Law
3.0 credit hours
Financial Management
3.0 credit hours
Entrepreneurship
3.0 credit hours
Principles of Management
3.0 credit hours
Human Resources Management
3.0 credit hours
Introduction to Marketing
3.0 credit hours
Behavioral/Social Science (3.0 credit hours)
Political Science
3.0 credit hours
Introduction to Psychology
3.0 credit hours
Sociology
3.0 credit hours
Communications (3.0 credit hours)
Speech
3.0 credit hours
Computers (3.0 credit hours)
Introduction to Computers
3.0 credit hours
Economics (6.0 credit hours)
Microeconomics
3.0 credit hours
Macroeconomics
3.0 credit hours
Chinese Language (6.0 credit hours)
Chinese Composition I
3.0 credit hours
Chinese Composition II
3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
American Literature
3.0 credit hours
Chinese Literature
3.0 credit hours
Mathematics (6.0 credit hours)
College Algebra
3.0 credit hours
College Mathematics
3.0 credit hours
Applications of Mathematics
3.0 credit hours
Statistics (required)
3.0 credit hours
Natural Science (6.0 credit hours)
General Biology
3.0 credit hours
Advanced Biology
3.0 credit hours
Environmental Science
3.0 credit hours
Upper Division Courses
Upper Division Business Administration Major Courses (30.0 credit hours)
Managerial Accounting
3.0 credit hours
Chinese Legal and Ethical Environments of Business
3.0 credit hours
Principles of Managerial Finance
3.0 credit hours
Industrial Psychology
3.0 credit hours
Introduction to Management and Organizational Behavior
3.0 credit hours
Project Management
3.0 credit hours
International Business
3.0 credit hours
Integrated Studies Capstone Course
3.0 credit hours
Quantitative Approach to Business Decisions
3.0 credit hours
Leadership
3.0 credit hours
Upper Division Business Administration Major Courses Management Concentration (18.0 credit hours)
Workforce Diversity
3.0 credit hours
Operations Management
3.0 credit hours
Cross-Cultural Management
3.0 credit hours
Business Ethics
3.0 credit hours
Global Strategy and Policy
3.0 credit hours
Sales and Sales Management
3.0 credit hours
Upper Division General Education Courses (15.0 credit hours)
Management Information Systems
3.0 credit hours
Money and Banking
3.0 credit hours
Writing for Managers
3.0 credit hours
Research Writing
3.0 credit hours
Research and Statistical Analysis
3.0 credit hours
Note: All lower division major and general education courses must be successfully completed before upper division courses are undertaken.
* ACBSP Accredited.
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