The Keiser University Bachelor of Science in Integrated Marketing Communications prepares students for careers in the fields of marketing, advertising, public relations, communications, social media technology and its applications, and management. Students are offered courses in management, marketing, public relations, social media technology/applications, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply marketing and communication theories and practices in the workplace, both locally and globally.
Program Objectives
The following objectives are designed to meet Keiser University’s mission and its goals:
Apply key concepts of communication theory and practice in the workplace;
Understand communication concepts of social media and how to apply these concepts within the workplace;
Understand and apply management and marketing skills in connection with the evolving landscape of marketing and communications;
Utilize technology required within the framework of communications and marketing to optimize potential in the workplace.
Prerequisites for Major Courses
None.
Lower Division Courses
Lower Division Integrated Marketing Communications Major Courses (18.0 credit hours)
The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.
Justin Pugh
My instructors believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. Student services helped me find a job before I even graduated. Everyone was dedicated to my overall success.
Jessica Kircher
The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.
Ryan Bushey
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The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.
