Keiser University’s Bachelor of Science in Sports Management (Leadership Track) is designed to provide students with the knowledge and skills required for leadership positions in the sport industry. The sport industry is one of the largest segments of the economy, and opportunities for careers exist in international, professional, amateur, and collegiate sport, as well as in tourism, recreation, and private sport enterprise. The Keiser curriculum focuses on developing leadership skills applicable to the sport industry, and offers flexibility in selecting courses in such areas as coaching, marketing, management, law, psychology, economics, and finance.
Program Objectives
Upon completion of this program, students are able to:
Apply leadership principles to the sport industry;
Describe effective coaching interventions to enhance athlete motivation and performance;
Effectively market sport, its products and services, for consumer consumption;
Limit liability in sport organizations through application of both risk management and best legal practices in sport;
Design, implement, and manage sport events;
Identify and utilize trends in sport consumption to manage market strategies for the improved consumption of a sport product or service;
Apply best practices in sales to improve sales performance in a sport organization;
Apply ethical principles in the management of sport organizations;
Analyze human behavior, mental processes and theories associated with group communication, team building, interpersonal conflict, and persuasion;
Assess current issues in sport management and their likely impact on varying sport organizations;
Discuss how the economics of sport influence the business decisions of sport organizations;
Manage the day-to-day business aspects of a sport organization toward the fulfillment of that organization’s mission and objectives.
Communicate effectively in speech, writing, other methods, and through technology to diverse stakeholders
Prerequisites for Major Courses
Successful completion of lower division SPM courses.
Program Outline
To receive a Bachelor of Science Degree in Sports Management (Leadership Track) students must earn a total of 120.0 credit hours.
Upper Division General Education Courses (9.0 credit hours)
Professional Writing
3.0 credit hours
Critical Thinking
3.0 credit hours
Intermediate Statistics
3.0 credit hours
Upper Division Electives (15.0 credit hours)
Select elective courses that add up to 15 credit hours.
Note: All lower division major and general education courses should be successfully completed before upper division courses are undertaken.
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