Keiser University’s Bachelor of Science in Sports Management is designed to provide students with the knowledge and skills required for a career in the sport industry. The sport industry is one of the largest segments of the economy, and opportunities for careers exist in international, professional, amateur, and collegiate sport, as well as in tourism, recreation, and private sport enterprise. The Keiser curriculum focuses on the business aspects of the sport industry, including marketing, management, law, sales, economics, and finance. The program is offered as a 120-credit program and a 60-credit degree completion program. Students enrolling in the degree completion program must have an approved Associate’s degree.
Program Objectives
Upon completion of this program, students are able to:
Effectively market sport, its products and services, for consumer consumption
Limit liability in sport organizations through application of both risk management and best legal practices in sport
Design, implement, and manage sport events and facilities
Identify and utilize trends in sport consumption to manage market strategies for the improved consumption of a sport product or service
Apply best practices in sales to improve sales performance in a sport organization
Apply ethical principles and critical thinking in the management and leadership of diverse sport organizations
Assess current issues in sport management – in light of technology – and their likely impact on varying sport organizations
Discuss how the economics and finance of sport influence the business decisions of sport organizations
Manage the day-to-day business aspects of a sport organization toward the fulfillment of that organization’s mission and objectives
Communicate effectively in speech, writing, other methods, and through technology to diverse stakeholders
Prerequisites for Major Courses
Successful completion of lower division SPM courses.
Program Outline
To receive a Bachelor of Science Degree in Sports Management, students must earn a total of 120.0 credit hours. Program requirements are as follows:
Students may choose 15.0 upper division credit hours in any field(s) to complete this requirement.
Upper Division General Education Courses (9.0 credit hours)
Professional Writing
3.0 credit hours
Critical Thinking
3.0 credit hours
Intermediate Statistics
3.0 credit hours
Degree Completion – This program is designed for graduates of associate degree programs from accredited institutions. To receive a Bachelor of Science degree in Sport Management, students must complete an additional 60 upper division credit hours as described above. The length of this program is approximately 20 months (this will vary if a student transfers in credits). A combined total of 120 credit hours is required for the degree.
The following lower level division courses must be successfully completed (Course equivalency is established by the Dean of Academic Affairs from official transcripts received from accredited institutions.): ENC2102 English Composition II (prerequisite ENC1101), and MAC2105 College Algebra or MGF2106 College Math, or STA2023 Statistics.
The following lower level division courses must be successfully completed. (Course equivalency is established by the Dean of Academic Affairs from official transcripts received from accredited institutions.)
ENC2102 English Composition II (prerequisite ENC1101)
MAC2105 College Algebra or MGF2106 College Math
STA2023 Statistics
Note: All lower division major and general education courses must be successfully completed before upper division courses are undertaken and The FTCE General Knowledge Test must be passed.
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